Japanese brands did heritage Americana better than America is doing now. The brands that created that market and paved the way were about integrity and absolute devotion to product; American brands use ‘heritage’ as a marketing tool.
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larssss likes this
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warclee reblogged this from internetfame and added:
^this.
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michaelbagasan reblogged this from mr-deleon
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mr-deleon reblogged this from internetfame
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peternyc said:
They also did american streetwear way better than americans. and coffee. and everything else.
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organization said:
you should read about the history of Paul Smith in Japan, there’s some good articles online but Fashioning New Forms of Consumption: The Case of Paul Smith is a good one
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piajajalla likes this
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donavonsmallwood said:
It’s always about marketing now, upcoming generation might be able to change it.
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internetfame posted this
